Abstract
This paper aims to clarify the social meaning of the call-in debate program
in Taiwan. The program was supported widely at first. However, the criticism
of the program has increased recently. In order to find out the reasons, we analyze
the role of the program in the society through interpreting the public discussions
about the program. We found that the broadcasting media could activate
a social debate by the debate process in the program. The diversity of value
in the society can be assured by such debate process. Therefore the public
can reconsider political issues and reconstruct values and opinions.
