『キング』『主婦之友』『家の光』における健康関連記事の内容分析を中心に

How King,Shufu-no-Tomo,and Ie-no-Hikari Reflect Governmental Health Policy in Prewar Japanese Society

Abstract

This study examines the image of health as depicted in King, Shufu-no-Tomo, and Ie-no-Hikari, three popular magazines published in Japan in the 1920s and 1930s. Working on the premise that the image of health is a continually changing social product, I analyzed the discourse on health presented in articles carried in these magazines during this period and endeavored to the discover how that discourse reflected contemporary society and governmental health policy. Quantitative and qualitative analysis of articles referring to health in those magazines from 1923 to 1938 revealed that media coverage was diverse and differed from governmental health policy.