Reexamination of the Concept of "Passivity" for Audience/Image-From the "Passivity of Shock"

Abstract

The audience has been caught from the passive / active audience to the diffused state of audience image by the socio-cultural positions. However, the present approach is only to discuss the semantic interpretations of the contents of media. In this paper, the audience experience about "passivity of shock" is mentioned. It is connected with the view of "body as a field." And by reconsidering the perspective that grasps audience / image, it is argued critically that the conventional "passivity" cannot deal with the problem of "passivity of shock." Furthermore, this paper proposes the direction in which "passivity" concept is reconsidered.