Abstract
This study aims to explore the role of transnational media in the process of formation of national/transnational identities. For this purpose, it investigates a case of young Japanese in New York City and London, by using multi-sited ethnography. The major finding is that contrary to the general discussion of transnationalism, transnational media, e.g. television, newspaper, or the Internet, lead informants to renegotiate their sense of Japaneseness. The main reason seems to be that these informants have internalised the notion of the 'homogenous' Japanese nation, and their sense of Japaneseness is intensified while living in a multiethnic society.
