The Emergence of Fashion Magazine (Hukushoku-Zasshi)

Abstract

　The purpose of this article is to examine the emergence of fashion magazine

(Hukushoku-Zasshi), especially the change from clothing magazin

(Hukuso-Zasshi) to fashion magazine. I focus magazine So-en to consider how

readers read the clothing magazine and fashion magazine. And I explore how

and when the design of magazine changed. When reading clothing magazine,

readers read to make western clothes, and when reading fashion magazine

readers read to develop a sense of style. The change of the way to read

emerged around 1960, and the design of the magazine changed as well.