Abstract
This paper focuses on the word 'media' to reposition by the character of multilayered and also to reposition that word by the relation with 'the things to understand and its way.' First of all, I confirm that the concept of tacit knowledge by Polanyi will relate to the understanding of the 'flame' of the thing. The flame only consists through the medium and we cannot touch to it directly. While I follow again the basic cornerstones of the origins of media and communication, I see that the word 'media' heavily attaches to 'mass media' and it has been losing fleshes. Then I show the cause of concept to divide communication with the dualistic theory of direct and indirect, I also show the limitation in front of idleness reality which is more media oriented in these days. I show that daily experience has been the reproduction of the flame which used to be used by showing the both polar side of the chance of reconstruction of the flame itself, and I confirm it with 'layer studies of study and communication' by Bateson. Hence I showed the possibility of the approach to 'flame' by examining the concept of Bateson, 'context marker.'
