Possibilities of Regional Development with Media Content as a Resource

Abstract

The author is a researcher and a person in charge of content production.

In recent years, there has been an increase in content that intentionally serves

regional development and an increase in content that contemplates the establishment

of local sacred sites. By taking the content that the author was in charge

of directly as subjects for fieldwork, the structure and the achievement of the

four types of content work are reported, and the merits and demerits of all four

are analysed. The four types include the centre-to-region delivery type, the selfhelp

support type established through investment, the region-centre linked

type, and the central production plus regional capital type. Moreover, as conclusions

are drawn from the field data, the basic model for regional development is

presented with the following components: a） tourist attractions to be provided

as regional contributions, b） human resources to be supplied regionally （e.g., a

creator such as a cartoonist located in a regional area whose talent was discovered

through a contest, and the business producer who set up the contest）, c）

capital to be offered by regional areas, and d） a central area that spreads

regional information, using central media and production capabilities as filters

（e.g., to produce content such as movies based on regional information, and to incorporate them in central media）. As a result, this paper discusses and concludes

that the ultimate potential of regional communities lies in their role as

‘the place to locate talent and to deliver and supply them to the central community’.