Current methods in qualitative research of media and journalism studies
Media History and Historical Sociology of Media
2018 Volume 93 Pages 61-74
Details
2018 Volume 93 Pages 61-74
In this paper, I explain the research methods for handling historical data in
the context of media studies. I started by organizing the development process
of media history in Japan, followed by the characteristics of media history of
the 2000s. Finally, in the context of media history research as it relates to sociology,
I explain about the methodologies adopted in “Historical Sociology of the
Advertising Creator”（ 2014） and“ Olympic, Design, Marketing”（ 2017）.
