The Creation of Ideal Marriage Images in “Zexy”

From MarriageInformation Magazine to Bridal Information Magazine

Abstract

This paper focused on a content analysis of the Zexy magazine to examine

the ideal marriage image constructed in it. Before the appearance of a

specialized　marriage information magazine, the sources of information were

limited, so　individuals （consumers） had little choice in their own weddings.

Therefore, it　can be said that the concept of a “marriage between two

families” was still　emphasized in weddings. The appearance of specialized

marriage information　magazines in the 1990s prompted a change in

wedding culture back then.

Among them, Zexy, which was launched in 1993, has changed from a

magazine　which was aimed to show information about married life, into a

magazine which　focuses on bridal information only about weddings.

　　At the same time, it became clear that the ideal marriage concept

presented　in the magazine changed from a “marriage involving entire

families” in　the 1990s to “a marriage between two individuals.” In addition,

it is also　revealed the process by which Zexy socially builds a wedding into

an event in　which the bride has the right to make decisions.