2014 Volume 12 Pages 113-120
Fisheries commercial facilities that is called “fish center” are built around fishing ports in order to promote fishing industries. In this study, comparative analysis was carried out between Japanese two fisheries commercial facilities located Shimane and Yamaguchi prefecture from the viewpoint of marketing, management and cooperation. As a result, two issues are shown clearly from the comparative analysis in order to develop fishing industries with a core of fisheries commercial facilities. The first issue is enhancing the approach to local customers and the second one is utilizing fisheries commercial facilities as the multifunctional hub for promoting fishing industries.
