Passport to the Global Market and Issues and Solutions - Issues for Asian Market

Abstract

This article is a summary of the survey work by Japan Printing Machinery Association (JPMA) between 2015 and 2016. The survey work is focused on the trends of the Asian market on printing machinery. The markets of four countries, namely, China, India, Indonesia, and Vietnam, are investigated. The focus areas are: (1) the market trend of each country by published data, (2) the related regulations and import duties and its system, (3) a questionnaire survey on customers' intentions, and (4) an interview survey onsite. The markets of the 4 countries are growing and the demand for printing is increasing. However, the requirement of digital printing and automatic printing is significantly different for each country. The customers recognize that the Japanese machinery performs well. It is also clear that the customers wish that the Japanese manufacturer maintained contact with them. These results provide us hints to devise our strategy.