Abstract
The value of printed material is not very high. Chirashi with hold and cut or books with wireless binding, or even package have value after finishing process. Postpress work has evolved with CIP3 and JDF connections to develop the most efficient production workflow. We now see the value added effect in postpress work. Digital enhancements like inkjet overprinting vanish with an embossing effect, and digital metal foiling can make printed material more valuable because the consumer will be impressed and more likely to obtain it. The on-demand and shortrun capability of digital postpress equipment without the time consuming effort of making a plate or die improves the profitability of production. Digital finishing is based on 3D CAD data. Thus, it is more accurate and reliable. Personalization or customization will become a key factor for further marketing innovation.
