The Latest Trend and Beneficial Utilization Method for the Future of Digital Signage

Abstract

Currently, services that use digital signage, which has been used since 2006 in the advertising field, are being provided in four main fields: advertising, promotion, information provision, and entertainment. Recent advances in ICT have improved the functionality of digital signage. The development of ultra-large screens using LED technology and service cooperation using sensor technology has been realized through advances in the digital signage technology. Based on the current state of digital signage, this study considers the latest trends and beneficial utilization methods for demonstrating the future of digital signage by introducing specific applications. The study will achieve its objective if the readers consider adopting services using digital signage by referring to the case studies.