2023 Volume 60 Issue 5 Pages 293-299
While the most important mission of the package is to protect 'product(s)' it is wrapping, in recent years there has been a movement toward using package design as a tool for branding and marketing to increase product value. In order to stand out from competing products and get more people to pick up the product, making the package itself that wraps the product draw attention and motivate consumers to buy it is the closest commercial means to the use and is an action that makes sense from a marketing standpoint. Although the market has been demanding a certain level of package decoration, manufacturers have been unable to respond to it with their analog solution. Now, the advent of new software and hardware, such as digital simulation of package design, digital surface decoration, and on-demand luxury box making machines, this problem is being solved. They are software-based design assistance, digital decorating machines that use digital data to enhance the surface of package, and box machines that semi-automate the production of luxury boxes on-demand. This article introduces those latest solutions.
