The Printer's Role in a Digital Printing World A Summary of Digital Printing Systems

Abstract

How will the printer cope with the problems of digital imaging and the new technologies of digital printing and make them work for him to his advantage? The new technologies need market research to determine where they are needed, who are using them and how, and whether they fit the printer's operation, equipment and personnel skills. They need close liaison between printers, customers, and manufacturers. They need training of operators to understand the technologies and learn how to use them most effectively, productively and profitably. And printers should consider teaching their customers that are using the technologies how to use them properly so that the products that are submitted to the printer as copy are in condition to enter the system, and do not strangle the system by having to be made over. Partnering is the new paradigm that will result in successful manufacturers, profitable printers and happy customers.