Nonlinear Theory and Its Applications, IEICE
Online ISSN : 2185-4106
Special Section on Complex Systems Modelling and its Transdisciplinary Applications
Public opinion formation with the spiral of silence on complex social networks
Daiki TakeuchiGouhei TanakaRyo FujieHideyuki Suzuki
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Volume 6 (2015) Issue 1 Pages 15-25

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Public opinion is formed through social interactions of individuals. A mechanism behind the formation of a highly dominant public opinion is a sociological theory called the spiral of silence. Here we study opinion dynamics resulting from the spiral of silence, using an agent-based model with complex interaction networks. We show that an extremely dominant public opinion arises in the presence of a moderate proportion of neutrals and its dominance level is enhanced by social interactions. Furthermore, we demonstrate that a correlation between characteristics and social interactions of the individuals has a large influence on the opinion formation dynamics.

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© 2015 The Institute of Electronics, Information and Communication Engineers
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