Abstract
With the shift to a low growth economy, it is necessary for the firms to establish a new business throuth interpreting market needs. Also, as the economy globalize, Japanese firms are required to fulfill their social responsibility and social contribution by foreign coutries. When these challenges are considered, it is readily evident that the traditional management methods in Japanese firms will have to change. It means that they need to creat social values, collaborating with society. With these points in mind, we have tried to introduce a new model of Japanese managenent for the 21 st century.
