OFFICE AUTOMATION
Online ISSN : 2432-6356
Print ISSN : 0389-570X
Miulti-Media Business Management(<Special Issue>Multimedia Business)
Akira HASEGAWAAkitoshi SEIKE
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JOURNAL FREE ACCESS

1997 Volume 17 Issue 5 Pages 72-81

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Abstract
Multi-media industry is booming. Multi-media industry has recently expericmed the biggest industy in the world. This study is designed to prove the truth of our hypothesis that the multi-media business management is an effective way of strategy and that the best way to realize it is to develop and murture multi-media business industry. A new type of management (called "Multi-Media Business Management : MMBM") has recently appeared in Japan, where the lock other workers is compensated for by multi-media technology, the use of computer networks and MMBM.
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© 1997 Japan Society for Information and Management
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