Abstract
Electronic money is being developed as a safe, simple, and convenient means of settling accounts on information network, and it is expected to become a common medium in the near future. In spite of its importance, however, there are no clear strategies in the policy for the widespread use of electronic money. The purpose of this paper is to suggest possible diffusion strategies for electronic money. The first is to categorize electronic money from the viewpoint of its exchange properties. Then, to classify electronic money competition into intra-category and between-category types, clarify their diffusion properties, and examine the development direction of electronic money. Finally, the study suggests investment strategies for electronic money diffusion.
