OFFICE AUTOMATION
Online ISSN : 2432-6356
Print ISSN : 0389-570X
The Collaborative Partnerships of Corporations with Nonprofit Organizations : From the Viewpoint of Strategic Philanthropy
Keiko YOKOYAMA
Author information
JOURNAL FREE ACCESS

2001 Volume 22 Issue 2 Pages 63-71

Details
Abstract
This paper has focused on the balance between effective collaborations with Nonprofit Organizations and the pursuit of economic benefits within a corporation through philanthropic activities. In the pursuit of this balance, the concept of'strategic philanthropy' has become increasingly important. We examine this concept by analyzing a specific case and our conclusion is that strategic philanthropy alone is unsatisfactory. The further work that is needed has also been analyzed.
Content from these authors
© 2001 Japan Society for Information and Management
Previous article Next article
feedback
Top