Abstract
Words associated with the foods which included vegetable foods, confections and beverages were researched. Though whole associated words of individual food in female and male, young and old generation were studied, only five higher percentage foods are listed in each table. "Red", "cold", "sour", "sweet", "seed" associated with strawberry, ice cream, unshu orange, chocolate, watermelon respectively indicate high percentage more than fifty. In contrast, "farm", "lettuce", "warabi", "hard", "juice", "round" associated with "tomato", "celery", "udo", "chestnut", "apple" respectively represent low percentage. Among associated words, colors of food, such as "yellow" in unshu orange, banana and corn, "red" in strawberry, cherry, apple, tomato and carrot, "black" in grape and purple laver, "brown" in chocolate and shiitake, "white" in ice cream and "Calpis" are associated with each food more frequently.
