Chance Discovery and Consumer Behavior Analysis

Abstract

The purpose of this paper is to propose a new system for the effective integration of various and enormous data based on MUSASHI and the discovery of business chance to understand consumer behavior. We employ XML data structure in MUSASHI to integrate such different data as transaction data in companies, communication data of consumers on Internet and research data attained by using mobile network. This paper deals with consumer behavior research systems, called CODIRO, to understand effects on sales from processed food television commercials.