Abstract
Let us define value as the influence of an entity to the decision of human. The affected decision, however, relies on the goal he/she embraces implicitly. Due to the difficulty to recognize or express this goal in one's own mind, the value is hard to measure on a given scale. The phrase "value creation" is in fashion, but no creativity makes fruits without any seed of value. In this talk I show the overview of the sensing of value seeds via the meta-cognition on the verbal expression of one's interests and its visualization, which generates the scaling criteria of value based on which the spiral of value creation runs forward.
