Proceedings of the Conference of Transdisciplinary Federation of Science and Technology
The 9th Conference of Transdisciplinary Federation of Science and Technology
Session ID : C-4
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Affective/Kansei/Fetish Value Strategy
*S. Nagasawa
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CONFERENCE PROCEEDINGS OPEN ACCESS

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Abstract
This paper describes the affective/Kansei/fetish value strategy as follows:
1. Relation between affective/Kansei value and fetish value of Karl Marx
2. Reasons why regular brands do not apply affective/Kansei value
3. Reasons why Japanese brands do not use fetish value and affective/Kansei value in marketing
4. Pursuing through the luxury strategy
5. Importance of the luxury strategy
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© 2018 Transdisciplinary Federation of Science and Technology
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