Comparison between qualitative research techniques and text analysis techniques in Conceptualization process

Abstract

Human Beings are using language. Our mindsets or ways of thinking are expressed using language. When someone who would like to understand mindsets or requirements of customers, the someone may conduct interviews. The results of interviews are described as transcripts. In many cases, transcripts of interviews are not summarized well. Therefore, the person who read the transcripts need to summarize, and appropriate concepts and structures. In this research, we will compare techniques, GTA, M-GTA, KJ Method and Text Mining, to understand the process of conceptualization.