Improvement of the psychological royalty assessment (structuralization, quantification & discussion) technique

Abstract

The psychological royalty assessment (structuralization, quantification & discussion) is very important in order to make a logical theory for the activity of the making of fan, while a paradigm shift of the marketing progresses from the making of buyer to the making of fan. In this study, I propose the improved psychological royalty assessment technique whose analysis accuracy improves and which increases on-site satisfaction.