Examination of a digital marketer development program to promote the circular economy

Abstract

The shift from a linear economy to a circular economy requires new marketing methods. While linear businesses expanded touchpoints for segmented targets in order to create a market, circular economies require creating interconnectivity that connects with the all the resources that exist around them. Ao-yama Gakuin University has been working on PBL to plan service businesses that are compatible with Goal 12.3 of SDGs and CSV since 2020 with the aim of developing human resources that can produce the next generation of businesses. Goal 12.3 is “By 2030, halve per capita global food waste at the re-tail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses” under Goal 12 of SDGs: “Responsible Production and Consumption”. In this re-search, based on the practical results of PBL, the training method of marketers required in the circular economy was examined.