The impact of the constrained human resource supply nature of the declining birth rate on the selection of project sites and planning

～The potential for new models of privacy protection and permission marketing in the use of personal information as required by this study

Abstract

Many companies are facing a business ‘sustainability crisis’ as a result of accelerating population decline, which has pushed ‘human resource availability’ to the top management priority, replacing the previous concern of ‘demand forecasting’. However, the slow and silent progression of recruitment risks has not been fully recognised, making it difficult to make the right management decisions. This study supports plans to increase corporate sustainability by visualising ‘human resource procurement risk’, which is essential for corporate management decisions, using human capital data. The paper also describes the development of a safety-conscious permission marketing type research model to enable the use of highly confidential ‘human resource data’ necessary for this research.