A Study on e-Business Model for Online Shopping Based on 3D Scanning Technology

Abstract

This paper introduces an innovative e-Business model for online shopping based on the 3D scanning technology. The proposed business model applies well-known personalization technique to the online shoes shopping. Although there are a few commercialized personalization or mass customization services for online shoes shopping such as NIKE iD service and mi Addidas service, it is not easy to find shoes that fit into buyers’ feet well. The new business model applies smartphone-based 3D scanning technology that can capture accurate 3D models of buyers’ feet. According to the captured 3D models, the proposed system can recommend the most appropriate shoes to buyers. The structure of the proposed business model including customers and customers’value proposition, products and services, the business process, required resources, revenue models and so on are presented in detail.