Abstract
Impacts of the close linkage of the Paralympic Games with the Olympic Games can be analyzed in terms of the brand values, social recognition, athletes’ achievements and accessibility or social inclusion.
All these aspects can be stringent on the identity of the Paralympics as distinct from the Olympics. This in turn leads us to the analysis or assessment of the use of the well-established Olympic brand for promoting Paralympic “values” of the impact of the highly competitive skill of Olympians on to the skill of Paralympians, of the social inclusion of the disabled as the result of the increased social exposure of the Paralympics, of the treatment of the persons of grave impairment, and finally of the social perception for different modalities for overcoming disabilities.
