Abstract
Fuji Photo Film(now Fujifilm)was an independent company in 1934 from a division of Dainippon Celluloid(now Daicel). Dainippon Celluloid was founded in 1919 by Mokichi Morita by merging eight celluloid companies. It was in response to the excessive competition of celluloid companies and the demand to survive the post-World War I recession. Morita plans to enter the photographic film business in search of new uses for celluloid. Then, they established a “Film Testing Laboratory” within Dainippon Celluloid and began base-film research. On the other hand, for the photographic emulsion they invested in Toyo Dry Plate, which was established in 1919, and sent researchers to accelerate the research. In the Showa era, movies became popular as a national pastime, and in 1933, the domestic production of film for mo- tion pictures was adopted as a government-subsidized project. Taking this opportunity, Dainippon Celluloid decided to establish a new company, and Fuji Photo Film was born the following year. At the beginning of the company's founding, the company faced great difficulties due to immaturity in quality and in- terference from Eastman Kodak and Agfa , but through the efforts of Sakae Haruki and others, it overcame these dif- ficulties and was adopted by Film Distributors about two years later.
