A Study of Spectator's Motivation in J-League
1995 Volume 2 Issue 1 Pages 17-23
Details
1995 Volume 2 Issue 1 Pages 17-23
Next year will be the third year of J-league, and to root soccer in the Japanese culture, not only the skills of teams and players but also the management and administration of the league should be improved. Increase or preservation of the number of the spectators is one of the factors that could not be neglected. The pur pose of this study is to clarify the factors to make the J-league fans to the stadium.
Main results were as follows;
1) Five factors were found to define the spectator's motivation in J-league; 'Emotional exaltation by direct watching', 'Support to a specific team or player', 'Supporters' group and satisfaction from the cheering activity', 'Trend induction', and 'Interest in play'.
2) Women scored significantly higher than men in 'Emotional exaltation by direct watching' and 'Trend induction'. Men scored much higher in 'Interest in play'.
3) Local spectators scored significantly higher than those from other areas in 'Emotional exaltation by direct watching', 'Support to a specific team or player', Supporters' group and satisfaction from the cheering activity', and 'Interest in play'.
4) The spectators who have ever played soccer scored significantly lower than those who have not in 'Emotional exaltation by direct watching' and 'Trend induction', and higher in 'Interest in play'.
