Abstract
In recent years, the expansion of public transport services has been demanded across Japan, however it requires sufficient usage to generate sustainable profit for the operators. In this study, we describe the cases of mobility management (MM) activity through residents' initiative. We gathered cases in which Resident-led MM activities have increased bus usage and enabled service expansion, composed narrative descriptions of the cases based on interviews with the leaders, and discussed the advantages of this type of MM. Through describing the cases, some important suggestions are derived: (1) Resignations of residents (It is difficult to expand the service.) and operators (It is difficult to generate sufficient usage.) have been turned into hope by the methodology of MM; (2) Solidarity among/between the residents, government and transportation operators enabled the expansion of the services; (3) Service expansions were realized through a new type of MM framework, called internalized bus-trigger system, in which the residents are aware of the risk of the failure of expansion and, therefore, encouraged themselves to use the buses.
