Abstract
In social psychology research on wearing makeup, it has been indicated that wearing makeup can contribute to more positive interpersonal behavior, a higher sense of personal fulfillment, and better mental health. In this time of the COVID-19 pandemic, there is a need for revitalizing the street life while taking necessary measures to prevent spreading the virus, both in terms of economic revitalization and improving life satisfaction. This study examines the effects of wearing makeup on going out among female university students. The first group was instructed to put on more makeup than usual every day, and the control group was given no instructions. Later, they were all asked to answer a questionnaire about how or whether they wore makeup, the effects of makeup, and how often and how long they went out before and after the beginning of the study, and the answers of each group were compared. The results revealed that wearing makeup was effective in increasing the number of days they went out as well as the number of times they went out alone. In addition, covariance structure analysis confirmed that wearing makeup improves emotional effects, thus contributing to a higher sense of life satisfaction. It was also indicated that wearing makeup, by improving emotional effects, tends to increase the frequency of going out, which contributes even more positively to the sense of life satisfaction. In conclusion, the study implies that even during the pandemic, promoting wearing makeup may lead to not only increasing personal life satisfaction but also to revitalizing economy by encouraging people to go out more.
