Abstract
This paper explaines outline of tourism policy in Japan and measures for activating marine recreation. In January, 2003, the Prime Minister, KOIZUMI, emphasized tourism in terms of Japan's economic and social growth, and expressed the target volume of foreign tourists in 2010 as 10 million, arround double of the present volume. Tourism in itself has the power to spread world peace, to improve people's life, and to make community aware of its pride. There has been introduced various measures for tourism growth including marine recreation. Each community should chose which tourism attraction to develop and the Central Governmet could assist it.