FORMATION OF SUBJECTIVE VALUE A THEORETICAL AND EMPIRICAL ANALYSIS: I

TAROW INDOW

doi:10.4992/psycholres1954.12.184

FORMATION OF SUBJECTIVE VALUE

A THEORETICAL AND EMPIRICAL ANALYSIS: I

TAROW INDOW

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1970 Volume 12 Issue 4 Pages 184-191

DOI https://doi.org/10.4992/psycholres1954.12.184

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Published: 1970 Received: January 16, 1971 Available on J-STAGE: February 24, 2009 Accepted: - Advance online publication: - Revised: -
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Date of correction: February 24, 2009 Reason for correction: - Correction: ABSTRACT Details: Wrong : Subjective value toward an object is ordinarily lbrmed on the basis of a composite of relevant informations concerning with the object. Three mathematical models were described about the functional relationship between the overall value and the values of individual informations: additive, negative exponential, and positive exponential. All the empirical data presented (preferences towards electric washer, sewing machine, dishwasher, and evaluation of intelligence and of capability of housewives) were accounted for in either of the three functions. Of the respective functional forms, mathematical models were presented about the underlying psychological processes and implications of this analysis in marketing research were also discussed.
Right : Subjective value toward an object is ordinarily formed on the basis of a composite of relevant informations concerning with the object. Three mathematical models were described about the functional relationship between the overall value and the values of individual informations: additive, negative exponential, and positive exponential. All the empirical data presented (preferences towards electric washer, sewing machine, dishwasher, and evaluation of intelligence and of capability of housewives) were accounted for in either of the three functions. Of the respective functional forms, mathematical models were presented about the underlying psychological processes and implications of this analysis in marketing research were also discussed.

Date of correction: February 24, 2009 Reason for correction: - Correction: CITATION Details: Wrong : GULLIKSEN, H. 1956a A least squares solution for paired comparisons with incomplete data. Psychometrika, 21, 125-134.
GULLIKSEN, H. 1956b Measurement of subjective values. Psychometrika, 21, 229-234.
LUCE, R. D. 1959 On the possible psychophysical laws. Psychol. Rev., 66, 81-95.
STEVENS, S. S. 1959 Measurement, psychophysics, and utility. In C. W. Churchman and P. Ratoosh (Eds.), Measurement: definitions and theories. New York: John Wiley, Chapter 2, Pp. 18-63.
THURSTONE L. L., & JONES, L. V. 1960 The measurement of values. Chicago: Chicago University Press, Chapter 18, Pp. 195-210.
TORGERSON, W. S. 1958 Theory and methods of scaling. New York: John Wiley. (to be continued)

Right : GULLIKSEN, H.1956a A least squares solution for paired comparisons with incomplete data. Psychometrika, 21, 125-134.
GULLIKSEN, H. 1956b Measurement of subjective values. Psychometrika, 21, 229-234.
LUCE, R. D. 1959 On the possible psychophysical laws. Psychol. Rev., 66, 81-95.
STEVENS, S. S. 1959 Measurement, psychophysics, and utility. In C. W. Churchman and P. Ratoosh (Eds.), Measurement: definitions and theories. New York: John Wiley, Chapter 2, pp.18-63.
THURSTONE L. L., & JONES, L. V. 1960 The measurement of values. Chicago: Chicago University Press, Chapter 18, pp.195-210.
TORGERSON, W. S. 1958 Theory and methods of scaling. New York: John Wiley.(to be continued)

Date of correction: February 24, 2009 Reason for correction: - Correction: PDF FILE Details: -

Date of correction: February 24, 2009 Reason for correction: - Correction: CITATION Details: Wrong : GULLIKSEN, H.1956a A least squares solution for paired comparisons with incomplete data. Psychometrika, 21, 125-134.
GULLIKSEN, H. 1956b Measurement of subjective values. Psychometrika, 21, 229-234.
LUCE, R. D. 1959 On the possible psychophysical laws. Psychol. Rev., 66, 81-95.
STEVENS, S. S. 1959 Measurement, psychophysics, and utility. In C. W. Churchman and P. Ratoosh (Eds.), Measurement: definitions and theories. New York: John Wiley, Chapter 2, pp.18-63.
THURSTONE L. L., & JONES, L. V. 1960 The measurement of values. Chicago: Chicago University Press, Chapter 18, pp.195-210.
TORGERSON, W. S. 1958 Theory and methods of scaling. New York: John Wiley.(to be continued)

Right : GULLIKSEN, H. 1956a A least squares solution for paired comparisons with incomplete data. Psychometrika, 21, 125-134.
GULLIKSEN, H. 1956b Measurement of subjective values. Psychometrika, 21, 229-234.
LUCE, R. D. 1959 On the possible psychophysical laws. Psychol. Rev., 66, 81-95.
STEVENS, S. S. 1959 Measurement, psychophysics, and utility. In C. W. Churchman and P. Ratoosh (Eds.), Measurement: definitions and theories. New York: John Wiley, Chapter 2, Pp.18-63.
THURSTONE L. L., & JONES, L. V. 1960 The measurement of values. Chicago: Chicago University Press, Chapter 18, Pp.195-210.
TORGERSON, W. S. 1958 Theory and methods of scaling. New York: John Wiley.(to be continued)

Abstract

Subjective value toward an object is ordinarily formed on the basis of a composite of relevant informations concerning with the object. Three mathematical models were described about the functional relationship between the overall value and the values of individual informations: additive, negative exponential, and positive exponential. All the empirical data presented (preferences towards electric washer, sewing machine, dishwasher, and evaluation of intelligence and of capability of housewives) were accounted for in either of the three functions. Of the respective functional forms, mathematical models were presented about the underlying psychological processes and implications of this analysis in marketing research were also discussed.

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