1979 Volume 21 Issue 3 Pages 153-157
Twelve male subjects received false heart rate (HR) feedback or dichotic buzz during presentation of 12 slides of nude females. All subjects were instructed that spatial changes of the buzz source toward the right or left represented their HR increase or decrease. The results indicated that eight subjects, who believed false feedback to be their own HR, rated slides associated with false HR increase as significantly more attractive than slides associated with either on change or decrease in false HR feedback. Their actual HR after slide onset generally decreased regardless of feedback conditions. It was concluded that differences in rating behavior between the increase and two remaining conditions were due to cognitive modification independent of actual HR changes.