Abstract
In this serial, the management strategy of AWA SPINDLE Co., LTD. in this age of change is presented through the two interviews with Mr. Masahiko KIMURA who is the CEO of AWA SPINDLE. AWA SPINDLE is established in 1868 that is celebrating its 150^<th> year in 2018, and provides "Spindle" products on to textile machine makers and clothing manufacturers from 16 countries of the world. First of all, the history and the profile are explained. Then, the business environment surrounding AWA SPINDLEin china that is one of major markets in the world is described from the viewpoints of customer market, competitive situation and its own technologies. Based on the business environment, the following four aspects to understand the specialty skill of AWA SPINDLE are presented. ● What kinds of customer values are provided? ● What is the key organizational capability to provide the customer value compared with competitors? ● Which of characteristics of the management resources in AWA SPINDLE are utilized to fulfillment the key organizational capability? ● How did AWA SPINDLE establish the quality management system in order to utilize the management resources to fulfillment the key organizational capability effectively and exactly?
