Abstract
Japanese manufactures have still been providing the high quality and high performance products to the world. However, they are often behind their competitors in developing the right product that customers really want. QFD define the relation between the requirement and the quality elements of the products, and show "what to make". Now this traditional solution that was born in more than 40 year ago should be noticed again for Japanese manufactures. On the other hand, the latest PLM (Production Lifecycle Management) systems including 3D-CAD, CAE and Digital-Manufacturing tool also has been evolving dramatically and giving huge benefits to the manufactures. This paper is trying to fuse QFD and PLM systems for showing the innovative product development process. Specifically, in the area of 1) product planning stage: fusion of QFD and Styling-Design & Virtual-Reality tools of 3D-CAD, 2) Systems Engineering and Model-Base-Engineering stage and 3) Detailed design stage.