TQM Promotion in Toyota Motor Corporation

Abstract

Total Quality Management is essential philosophy of Toyota Motor Corporation since it was founded and should be transmitted to next generation.Reflecting on change of society or company employee, transmission way should be also changed and repeating same manner results in a dead letter of TQM.
Key concepts of promotion way of TQM are “Customer First”“Continuous Improvement (KAIZEN)”and “All people's Participation”. Naturally in order to promote TQM for all related people practice TQM activity, KAIZEN of promotion way should be also necessary based on the view of customer.
TQM promotion division in Toyota Motor Corporation is trying to develop new way to promote TQM in company conforming to its customer “employee”.
In this report, examples of such activity are explained and special event “All Toyota Fiftieth Anniversary TQM Convention”is introduced in later half.