Abstract
It’s very important for Komatsu to become indispensable for customers to improve the company’s value.
Against such a background,Komatsu started“Brand management activity”in 2007.It is global activity for Komatsu to aim at “Change in the way of thinking for customer orientation”and “Improvement of organizational capability”to be selected continuously as partner by customers.
Labor shortage has become a serious problem in the construction industry.To accomplish a certain amount of construction work while ensuring the necessary quality under such circumstances,it is required to improve productivity through labor-saving,streamlining,and sophistication of the construction production system.We believe that construction equipment manufacturers need to provide not only construction equipment with the latest technology to construction jobsites,but also mechanism to help customers make the best use of such equipment.
In response to this issue,we have launched a new service “SMARTCONSTRUCTION”that helps improve productivity and safety at construction jobsites by construction equipment utilizing Information and Communication Technology(ICT)and other tools.
