Abstract
In business creation，there are two important approaches.One is external approach,which is “how to create attractive and differentiated business.”The other is internal approach,which is “how to secure internal resources for business creation.”The external approach is particularly important for business creation.
We have developed “Business Creation Process”as a tool to implement this approach. Attractive business will be created by taking the actions of “Business Creation Process” described below.
1)Identifying creative customers.
2)Projecting the customer’s long-term growth.
3)Discerning the changes in the needs by the growth of customer.
4)Matching unique needs with resources.
5)Developing attractive products and services that correspond to the change.
In this article,the details of“Business Creation Process”are introduced.
