Journal of Innovation Management
Online ISSN : 2433-6971
Print ISSN : 1349-2233
Book Reviews
Hiroshi Tanaka ed., Burando Senryaku Kesu Bukku 2.0: 13 no Seiko Sutori (Brand Strategy Casebook 2.0), Dobunkan Shuppan, 2021
Hiroyuki Takahashi
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2023 Volume 20 Pages 225-229

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