Ritsumeikan Journal of Asia Pacific Studies
Online ISSN : 2432-4302
Print ISSN : 1344-4204
ISSN-L : 1344-4204
Tapping the Growing “Niche Social Market” in the Philippines
The Case of Good Food Community
Jovito Jose P. Katigbak
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JOURNAL OPEN ACCESS

2022 Volume 40 Issue 1 Pages 46-61

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Abstract
Eradicating poverty in the Philippines entails more than just policies and initiatives concentrated on urban areas as two thirds of the country’s poor reside in the rural areas. Specifically, the agriculture sector is regarded as a ‘poor man’s sector’ due to low wages and high levels and incidence of poverty. As a response, both the Philippine government and the private sector have undertaken several initiatives to address the aforementioned issues. However, poverty continues to exist and the need for novel approaches to reduce and eventually end poverty is highlighted. Thus, the emergence of social enterprises is viewed as a possible mechanism to reach certain sub-sector niches which the state, private sector, and non-government organizations (NGOs) are not able to penetrate. This paper attempts to examine the role played by the social enterprises such as Good Food Community in filling the gap left by the government and civil society organizations in poverty reduction initiatives and in extending support to the marginalized and disadvantaged groups in the society. It also outlines key development administration principles mainstreamed and practiced by the Good Food Community through its promotion of community-shared agriculture.
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© 2022 Ritsumeikan Center for Asia Pacific Studies
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