Journal of Society of Cosmetic Chemists of Japan
Online ISSN : 1884-4146
Print ISSN : 0387-5253
ISSN-L : 0387-5253
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Design Development of a Cosmetics Package Which Pursues KANSEI Value
Atsushi Ida
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2012 Volume 46 Issue 1 Pages 2-6

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Abstract
Cosmetics have the basic functions of both protecting the skin and satisfying the user psychologically. The packaging of cosmetics must likewise function to provide the charm of luxury goods and maintain the quality of the product. In other words, the packaging must have an element of a high-quality article which is beyond daily life as well as an element that places it squarely among daily necessities. Naturally this balance changes by the positioning of the brand and the purpose of the article; the price not a uniform thing. The author thinks that this balance is found adjustment in terms of the category of cosmetics. This balance becomes important, but it can be reached through a deep understanding of a detailed exposition of underlying factors. Here the author has written down the factors which should maintain the balance, and details dispenser development that started from these basic conceptions and make-up container development that started from "listening".
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© 2012 The Society of Cosmetic Chemists of Japan
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