Abstract
Many key words (image terms) are used in selecting the color of lipstick and evaluating the finishing of lipsticks. It seems that “suitable” is also taken into account along with image evaluation. In this respect, we consider that “suitable” is an important factor and examined whether lipstick colors that “suitable” have certain things in common or not.
Although many factors affect the color evaluation of lipstick, we carried out experiments to examine the combination of color of the face and lipstick, assuming that the most important factor affecting the color evaluation of lipstick is the relationship between lipstick and face color. We employed computer graphics whereby the application of various lipsticks to a women's face was simulated. The images of this simulation were presented to subjects who were then requested to evaluate them in terms of “suitable.”
The results of their evaluation were analyzed in terms of color harmony and quantification theory I. As a result, it was found that differences in color between the lipstick and the face color, especially difference in brightness between them, were an important factor in evaluating whether a color of lipstick is suitable or not. This suggests that a color of lipstick is evaluated as suitable according to a certain regularity in color harmony.
