Abstract
Media literacy is considered to be the ability to interpret and analyze the messages that the media inform, entertain and sell to us every day. In order to acquire the literacy, however, we have to go through the process of reflecting ourselves and bracketing what naturally appears to us. Therefore, media literacy is related to the issue of "tojisha-sei" or relevancy, which forms the center of my recent research, who and how the disease/incident of Minamata can be conveyed through generations. "Kataribe" or narrators of Minamata take responsibility for such roles. The present paper argues the relations of media literacy and "tojisha-sei" and explores the possibility of nurturing "tojisha-sei" in the place of education in reference to the role of the "kataribe" of Minamata.
