Abstract
The purpose of this study is to analyze factors of price determination and price difference of hotel rooms by hedonic approach, considering quality of hotel rooms supplied by strategic hotel owners, as IT online hotel room reservations have been penetrating. Specifically, using online hotel room reservation WEB sight data in Japan which are collected by simulation of reservation, we inspect companies' price strategy by hedonic price function. As a result of analysis, it is proved that high-grade impression, condition of location and convenience are large factors of price determination and price difference of hotel rooms.
