Production Management
Online ISSN : 2186-6120
Print ISSN : 1341-528X
Research Papers
An Exploratory Survey about Usage Situation and Involvement in Consumer Behavior
－In Preparation for Determining De-commoditization Marketing Strategies－
Kazuhiro Suzuki
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JOURNAL FREE ACCESS

2012 Volume 19 Issue 1 Pages 168-174

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[in Japanese]
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© 2012 Japan Society for Production Management
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