2014 Volume 21 Issue 1 Pages 133-138
CSR has emerged is the consciousness clearly society of corporate activities. Its content, Furthermore, tend to capture as part of corporate governance that is directly linked to the creation of corporate value from the stage that in any way contribute to image up the company grew stronger. And CSR activities is to reach to have a strategic significance for improving the corporate evaluation, and a company bore fruit as CSV which shared value with the society. In recent years it has done Cause marketing is one incorporating the social value is realized buying motivation directly to consumers, can be evaluated with typical of CSV. In this paper from CSR primary role should function in order to achieve the harmonious development of society and corporate reality, consider the marketing method of realizing the value share of the company and the society, and consider the effectiveness and limitations.
